Posted by Helen Steidinger on Fri, Dec 09, 2011 @ 12:52 PM As I mentioned in my last blog post, surveying your target market can demonstrate that you are truly interested in the success of their industry. Developing an appropriate survey is dependent on: 1.) The needs of your target audience 2.) How your product/service … Continue Reading
Posted by Helen Steidinger on Sat, Nov 05, 2011 @ 01:40 PM For any B2B Lead Generation program, it is critical to know the specific person or company type that you need. Think in terms of industry type, company size, position(s) within the company, personality type, annual sales volume of the company, and multi or … Continue Reading
Posted by Helen Steidinger on Fri, Aug 17, 2012 @ 02:57 PM Well, we are back from vacation. Lead generation continued, though! In Pensacola, we talked to the CEO of a company who might ultimately become a prospect. His company is developing software to be used in a niche market. The software is easy to … Continue Reading