Posted by Helen Steidinger on Wed, Dec 21, 2011 @ 04:42 PM We quickly wanted to offer you some tips as you plan your marketing for 2012. Grab our e-paper titled 10 Marketing Tips for 2012. Feel free to download our e-paper here: 10 Marketing Tips for 2012 Putting together a marketing plan for the year … Continue Reading
Posted by Helen Steidinger on Fri, Dec 16, 2011 @ 04:08 PM We were discussing the use of surveys for successful lead generation. Wording your questions properly and putting them in a specific order is important. Here are some hints on creating successful surveys (studies): 1.) Keep the survey/study to 10 – 14 questions which … Continue Reading
Posted by Helen Steidinger on Fri, Dec 09, 2011 @ 12:52 PM As I mentioned in my last blog post, surveying your target market can demonstrate that you are truly interested in the success of their industry. Developing an appropriate survey is dependent on: 1.) The needs of your target audience 2.) How your product/service … Continue Reading
Posted by Helen Steidinger on Sat, Dec 03, 2011 @ 11:12 AM Once you have a good list of potential prospects, it is critical to learn as much as possible about them so that you can help them. Think about it… If you know what their pains, problems, concerns, and issues are in the area … Continue Reading
Posted by Helen Steidinger on Fri, Nov 18, 2011 @ 05:40 PM Once you have specifically defined your target audience for your lead generation program it is critical that you have a good quality, electronic list. There are many, many list companies out that that wish to sell lists. Be careful that you don’t just … Continue Reading
Posted by Helen Steidinger on Sat, Nov 05, 2011 @ 01:40 PM For any B2B Lead Generation program, it is critical to know the specific person or company type that you need. Think in terms of industry type, company size, position(s) within the company, personality type, annual sales volume of the company, and multi or … Continue Reading
Posted by Helen Steidinger on Sat, Oct 29, 2011 @ 12:52 PM In my previous blog article, I said that one of the basic steps in successful lead generation is “Identify the specific product/service that you are marketing.” This may seem like an obvious thing. But, it isn’t. You may think you know exactly what … Continue Reading
Posted by Helen Steidinger on Sat, Oct 22, 2011 @ 04:21 PM Profitable lead generation is a critical part of growing a B2B business. It is often considered the most difficult. It seems like common-sense that when you start a lead generation campaign that you know what you are “marketing.” But, do you really know… … Continue Reading
Posted by Helen Steidinger on Fri, Jan 20, 2012 @ 03:16 PM A website is a critical part of a company’s marketing plan. It is also an important part of a B2B lead generation program. Let’s talk about some blunders that could hinder the effectiveness of a website: 1.) Too much emphasis on the graphics and the “look” … Continue Reading
Posted by Helen Steidinger on Thu, Feb 02, 2012 @ 07:13 AM This morning as I was driving to work, it was very, very foggy. It made me think of how dangerous it is to move down a path… any path… and not be able to see what is in front of you. When reviewing … Continue Reading