Posted by Helen Steidinger on Fri, Jun 29, 2012 @ 04:51 PM

Do you currently use telemarketing as a business lead generation strategy?  If not, have you received any telemarketing leads in the past?

Word has it that telemarketing is a thing of the past.

Let’s define “telemarketing.”

We think it is a thing of the past IF telemarketing means:

• Calling on anyone and everyone
• Using a telephone book for a list
• Starting out saying, “How are you today?”
• Reading word for word from a script with no voice inflection.
• Trying to get five yes’es from the prospect
• Putting on pressure when someone says “no.”
• Yelling at the prospect.

However, telemarketing can be defined in another way:

• Professionally calling on a list of prospects that have a high probability of NEEDING what you have to offer.
• Diligently creating a criteria for the target audience that could best be helped.
• Starting out saying, “Hope I didn’t catch you at a bad time…”
• Truly caring about the person on the other end – and your voice shows it.
• Asking questions that help you determine if you can serve a need or not.
• Kindly leading the prospect to say “yes” or “no” whichever is in THEIR best interest.
• Thanking them for taking the time to take your call.

There is a difference, isn’t there!  One will never be successful… not in the world of today.  The other has a good possibility of being successful depending on what industry and what products/services are provided.  Poor telemarketing should be a thing of the past.  Sincere efforts to help solve business’ problems will always be a great part of a marketing plan.

Would you like to determine if your product/service is a good candidate for telemarketing?  Please call us at (815) 692-3710 or email us below.