Posted by Helen Steidinger on Fri, Jun 29, 2012 @ 04:51 PM
Do you currently use telemarketing as a business lead generation strategy? If not, have you received any telemarketing leads in the past?
Word has it that telemarketing is a thing of the past.
Let’s define “telemarketing.”
We think it is a thing of the past IF telemarketing means:
- Calling on anyone and everyone
- Using a telephone book for a list
- Starting out saying, “How are you today?”
- Reading word for word from a script with no voice inflection.
- Trying to get five yes’es from the prospect
- Putting on pressure when someone says “no.”
- Yelling at the prospect.
However, telemarketing can be defined in another way:
- Professionally calling on a list of prospects that have a high probability of NEEDING what you have to offer.
- Diligently creating a criteria for the target audience that could best be helped.
- Starting out saying, “Hope I didn’t catch you at a bad time…”
- Truly caring about the person on the other end – and your voice shows it.
- Asking questions that help you determine if you can serve a need or not.
- Kindly leading the prospect to say “yes” or “no” whichever is in THEIR best interest.
- Thanking them for taking the time to take your call.
There is a difference, isn’t there! One will never be successful… not in the world of today. The other has a good possibility of being successful depending on what industry and what products/services are provided. Poor telemarketing should be a thing of the past. Sincere efforts to help solve business’ problems will always be a great part of a marketing plan.
Would you like to determine if your product/service is a good candidate for telemarketing? Please call us at (815) 692-3710 or email us below.