So Mother’s Day weekend is upon us! You might ask, “What does Mother’s Day have to do with effective lead generation?”
Think about this:
- You love your mother (most likely)!
- You would do almost anything to help her in any way you can.
- It is easy to talk to her. If she needs you (or if you need her), you can easily and naturally figure out how you can help.
- You only want what is best for your mother.
Guess what?! Feel this way toward your lead/prospects, too. They need you, and you want to help them. It’s as simple as that… love them and want only what is best for them!
As it relates to cold calling effectiveness, let’s think about this:
When you call your mother, she probably knows it is you. But what does she do when someone “cold calls” her? If you are cold-calling (most likely you aren’t calling a residence, but are calling a business) and the person who answers is not overly-friendly… think about how your mother would be. Does she like cold callers?
Now, what could you say to your mother that would make her “friendlier?” What about, “Hope I didn’t catch you in the middle of something!” She would probably say, “Well, I was just ….” Then, could you say, “Oh, I’m sorry, when might be a better time to call back?”
What would she say then? Most likely, “What is it that you are calling about?” The next line you say is very critical to your success. You MUST think about what would your mother say and do.
You might say, “If you have just two and a half minutes…” Then, be prepared with something substantial that will catch her attention and let her know that you want to help HER.
Also, you respect your mother’s time. So, if you say “two and a half minutes,” keep it to that, unless the lead/prospect is the one chatting (then you are not the one taking up the time.)
Pure cold calling is not usually the “all-important part” of a company’s lead generation… we know that. However, we recommend cold calling in certain specific instances as being the most effective way to reach leads the fastest and potentially fill your pipeline.
Take a peek at this article for a few more hints about lead generation and filling your pipeline!
Want to know when we recommend “cold calling?” Call our sales department at (815) 692-3710 or reply to this email. There will be no pressure to buy. We first need to know if we can help you! Of course, we want only what’s best for you… like we feel about our mother!
Happy Mother’s Day!