This is a giving and joyous time of year…and there is excitement in the air … anticipating a New Year and what marketing will hold!
In this season of giving, it comes to mind that successful lead generation is also really about just that…GIVING. Giving and helping our target audience is key to successfully generating leads. Prospects are naturally attracted when they sense the spirit of giving. They open up and listen. Start giving…bits of helpful information, tidbits and tips, shortcuts and highlights…
But… rest assured… we want to make one quick statement… Do NOT give away your services… Prospects expect to pay for valuable services. Not only will you hurt yourself by giving away services, but you will hurt your entire industry. Just attract your prospects with gifts that help them. This will help you in return!
May you and your family have a wonderful Christmas holiday! We looking forward to connecting with you again after the first of the year!
In the meantime, if you need us, please feel free to email us.
Did you get our FREE e-paper – 10 Marketing Steps for 2012?! Go here to get it: