We offer to Help your Business:

The Business Connection, Inc. of America understands the need to make the most of your marketing dollars – and our commitment to generating revenue for your business is second to none. Our services include:

Prospecting for New Business:

We prospect for new clients/customers in a variety of ways – custom-tailoring our approach depending on your business or industry.

  1. Lead Generation
  2. Qualifying Prospects
  3. Scheduling Appointments

Positioning for Marketing Campaigns:

Providing marketing support and assistance is another specialty of The Business Connection. Before a campaign can be successful, it is often important to have quality “collateral” available. Therefore, we assistance with the production of:

  • Company Brochures
  • Product literature
  • Websites
  • Marketing materials
  • Other printed materials

Performing Market Research:

Although market research often is a prerequisite to marketing campaigns, we have developed some strategies whereby market research actually advances the campaign before it actually begins. The Business Connection performs market research via:

  • Tele-surveys
  • Tele-studies
  • Direct mail analyses
  • Website surveys

Creating Marketing Programs/Campaigns:

The Business Connection reviews the goals and strategies of existing and/or new campaigns. We assist with the creation, testing, and implementation of the programs. Over the years we have assisted with many types of campaigns including:

  • Telemarketing
  • Direct Mail
  • Seminars
  • Workshops
  • Voice Blasts
  • Direct marketing (ie cold calling & face-to-face appointments
  • Website marketing

Streamlining Technologies:

The left-brain side of marketing is also important. Streamlining ways to collect, retrieve, and analyze data is key to marketing success. The Business Connection assists with:

  • Integrating contacts/prospects into usable databases
  • Analyzing data gathered from market research
  • Finding appropriate lists for given target markets
  • Implementing systems to make internal prospecting more efficient

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