We offer to Help your Business:
The Business Connection, Inc. of America understands the need to make the most of your marketing dollars – and our commitment to generating revenue for your business is second to none. Our services include:
Prospecting for New Business:
We prospect for new clients/customers in a variety of ways – custom-tailoring our approach depending on your business or industry.
- Lead Generation
- Qualifying Prospects
- Scheduling Appointments
Positioning for Marketing Campaigns:
Providing marketing support and assistance is another specialty of The Business Connection. Before a campaign can be successful, it is often important to have quality “collateral” available. Therefore, we assistance with the production of:
- Company Brochures
- Product literature
- Websites
- Marketing materials
- Other printed materials
Performing Market Research:
Although market research often is a prerequisite to marketing campaigns, we have developed some strategies whereby market research actually advances the campaign before it actually begins. The Business Connection performs market research via:
- Tele-surveys
- Tele-studies
- Direct mail analyses
- Website surveys
Creating Marketing Programs/Campaigns:
The Business Connection reviews the goals and strategies of existing and/or new campaigns. We assist with the creation, testing, and implementation of the programs. Over the years we have assisted with many types of campaigns including:
- Telemarketing
- Direct Mail
- Seminars
- Workshops
- Voice Blasts
- Direct marketing (ie cold calling & face-to-face appointments
- Website marketing
Streamlining Technologies:
The left-brain side of marketing is also important. Streamlining ways to collect, retrieve, and analyze data is key to marketing success. The Business Connection assists with:
- Integrating contacts/prospects into usable databases
- Analyzing data gathered from market research
- Finding appropriate lists for given target markets
- Implementing systems to make internal prospecting more efficient
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