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Warm up with some B2B Lead Generation Tips

Posted by Helen Steidinger on Fri, Feb 17, 2012 @ 06:01 PM

Depending on where you spend your winter, you may be in a cold or in a warm climate.  If you are like me, it is cold outside and everytime you leave home or the office, you need to bundle up.  No fun!

Some people look at their B2B Lead Generation Program as that cold place to go. . . no fun!  But it doesn’t have to be that way!  Read on to warm up to some ways to make your lead generation marketing time a fun place to be.

First, let’s think about why you even do lead generation to begin with…

1.)  To help people/businesses enjoy what you have to offer

2.)  To warm someone else’s life because your product/service will make their day (or their year)

3.)  To enhance the experience your customer/client has in one way, shape or form.

Doesn’t that warm you up, just thinking about how you can help others with what you have to offer?

Second, do all of your prospects understand the benefits of what you offer or do?

1.)  Warm up with some ideas of how to “warm up” your prospects… What is the easiest way for them to experience your warmth?  Can they see it?  Taste it?  Feel it?  Smell it?  Do something warm to grab their attention.

2.)  Remember that not everyone will understand the benefits the first time they see or hear about your product/service… Think about warm ways to drip those benefits on them

3.)  Can you email them something warm every few weeks?  Send them to something special on your website?  Offer them some warm information that will capture their attention…

Finally, think about how you can tell if your prospects are “warmed up.”

1.)  Did they open your email?  Call them and say that you sent them an email and just wanted to follow up by phone.

2.)  Did they download something from your website?  Call them ASAP… most likely they’ll be surprised that you care enough to do it!

3.)  Did you send them something warm in the mail?  Touch base with them by email… another touch.

Warm touches help!  Please post some “warm” ideas for our readers!

Have a great weekend and stay warm!

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