Tag Archives: lead generation companies

Using a Lead Generation Company: Is it Worth It?

Posted by Helen Steidinger on Fri, Aug 24, 2012 @ 05:20 PM

When exploring marketing alternatives and their related costs, the question often arises… Is it worth outsourcing lead generation?

We suggest you consider the following three items before making your decision:

1.)  How much time do you or your staff have to dedicate to lead generation?

2.)  Do you feel comfortable that you have identified the most effective way(s) to reach your target audience?

3.)  What is the “return on investment” from your existing lead generation campaigns?

Answering these questions honestly will give you good insight as to whether using a lead generation company is worth it.  Here is our quick “run-down analysis” to the question – Is using a lead generation company worth it?

1.)  If your answer to question #1 is less than 10 – 30 hours per week AND your company is in the growth mode, this is not adequate for many companies.  The challenge is carving out the time to effectively work in this area.

2.)  If your answer to question #2 is “no” or “maybe” – you might want to consider consulting with a lead generation company just for some ideas.  Remember, you don’t have to fully engage in campaigns if you connect with lead generation service companies.  You might be able to hire them for a few hours to give you ideas.

3.)  If you don’t know your existing return on investment numbers, we again suggest discussing this with the professionals.  These numbers can make the difference in achieving success.

Of course, all of the above suggestions assume that you are engaging with a PROFESSIONAL lead generation company.  Cost is always a factor, too.  For a 25-minute complimentary assessment regarding your specific situation, please email us!

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Also, take a little time and think through your goals.  This article might help you!

Choose Lead Generation Companies Carefully

Posted by Helen Steidinger on Fri, May 04, 2012 @ 02:16 PM

Do you use a lead generation company to help with your marketing?

Most businesses need to generate leads… some how, some way… Many try to find the time to do it themselves… but then, who is responsible?  Marketing?  Sales?  Good question.

One option is to outsource to lead generation companies.  The problem is… what company?  Who can do what we need them to do?  Who can we trust?

Before you even start looking, here are some key things to consider:

  1. Exactly what do you want to outsource?  Tele-marketing?  Cold-calling?  Print?  Website Traffic? Social Media?
  2. Know your lead… do you have it defined?  Here are some Know-Your-Lead tips on defining your lead:
  3. What are your goals for this venture?  Are they quantifiable?  Five leads?  20,000 visitors?
  4. What is the time frame you are willing to invest in the venture?  Most lead generation takes time… it doesn’t happen overnight.
  5. Are your goals realistic for the time frame?
  6. Make sure you have all the answers to these questions.  Then, our suggestion is to check with other companies you know.  See who they use for outsourcing… are they happy?
  7. Make sure they are outsourcing the same types of services you would be looking for… as some companies are good at certain functions and not at others – even though they may say they offer all of them.
  8. Referrals are the best way to feel comfortable with the outsourcing process.  The more confidence you have in the company that is referring you, the better the chance that the company will be what they say they are!

Good luck and let us know if we can help you in any way.

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