Tag Archives: how to increase business

“Giving” Is a Key to How to Increase Business

Posted by Helen Steidinger on Fri, Dec 23, 2011 @ 08:16 AM

This is a giving and joyous time of year…and there is excitement in the air … anticipating a New Year and what marketing will hold!

In this season of giving, it comes to mind that successful lead generation is also really about just that…GIVING.  Giving and helping our target audience is key to successfully generating leads.  Prospects are naturally attracted when they sense the spirit of giving.  They open up and listen.  Start giving…bits of helpful information, tidbits and tips, shortcuts and highlights…

But… rest assured… we want to make one quick statement… Do NOT give away your services… Prospects expect to pay for valuable services.  Not only will you hurt yourself by giving away services, but you will hurt your entire industry.  Just attract your prospects with gifts that help them.  This will help you in return!

May you and your family have a wonderful Christmas holiday!  We looking forward to connecting with you again after the first of the year!

In the meantime, if you need us, please feel free to email us.

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Did you get our FREE e-paper – 10 Marketing Steps for 2012?!  Go here to get it:

10 Marketing Steps for 2012

How to Make 2012 a Great Year for Lead Generation

Posted by Helen Steidinger on Thu, Dec 29, 2011 @ 06:20 PM

Happy New Year!  Here we are already at the end of 2011!  Ready for a fresh start to a brand-new year.

Is lead generation at the top of your list?  Let’s make it exciting!  Here are some quick tips for January:

– Read our recent blog posts to see how to make lead generation productive and fun.

– Make getting email addresses a key part of lead generation.  Nurture your prospects by emailing them valuable information that speaks to their pains.  If someone is remotely interested in your service now, who knows how quickly they may become a client.

– Truly want to help people… be real and become a problem solver for those who you touch.

– Set a plan in motion now (our previous posts may help you).  It doesn’t take as much as you think!  Just decide to talk to, contact, or email 3 to 6 prospects each day.

Wishing you and your family a safe and happy New Year!  Will be in touch again in 2012!

In the meantime, feel free to email us with any questions:

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Remember to check out our e-paper with Tips for Marketing in the New Year!

Grab These Quick Lead Generation Techniques

Posted by Helen Steidinger on Fri, Jan 13, 2012 @ 05:46 PM

As we begin a New Year, lead generation is heating up in many companies.  We are all set to make 2012 a great year for business, and one fundamental activity for that to happen is to generate good leads.

In B2B lead generation, email marketing is becoming more and more critical.  We are not talking about emailing to thousands of addresses who have never had any contact with you before.  We are talking about selectively email potential prospects with the intent to add value to their business.  In showing them value, you are creating a “good feeling” for when they think of you.

Quickly plan out five email topics which would be of interest to twenty of your top prospects.  Schedule and plan out a campaign using these email topics.  Once you have the topics identified, here are 7 easy steps to writing your email:

1.)  Draft a captivating Subject Line… make sure to use an Action Verb and a few words that will grab their attention.  The subject line should not be long… preferably less than 50 characters

2.)  Address your prospect personally… saying something like… “Good morning, John”

3.)  In the first sentence of your email, tie back to your subject line.  This adds authenticity to your message.  This introductory paragraph should only be a few sentences long.

4.)  When writing the body of the email, use bullets to grab attention and highlight important parts.  Keep the body pretty short, but include links to your website or to helpful tips that add value to your message.

5.)  Be sure to have a “Call to Action.”  It could be a download from your site, or it could be a request to comment on your blog.  Or, maybe you want them to hit “reply” and just give you a short answer of some kind.  Show that you have an interest in helping them, and if they just (take your call to action) they will get some more value.

6.)  Close with a message that shows that you plan to continue your contact.  Maybe say, “Until later” or “I’ll be in touch.”  If you say you will follow up, please do.

7.)  Finally, be sure to track who opens your emails and who clicks on your links.  Then, take action.  These are potentially warm prospects… don’t lose them.  Help them help you kick off your 2012 lead generation with a great start!

If you need some information on great email marketing software, please email us.

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Have a great weekend!