Prime Telemarketing Leads: A Thing of the Past?

Posted by Helen Steidinger on Fri, Jun 29, 2012 @ 04:51 PM

Do you currently use telemarketing as a business lead generation strategy?  If not, have you received any telemarketing leads in the past?

Word has it that telemarketing is a thing of the past.

Let’s define “telemarketing.”

We think it is a thing of the past IF telemarketing means:

  • Calling on anyone and everyone
  • Using a telephone book for a list
  • Starting out saying, “How are you today?”
  • Reading word for word from a script with no voice inflection.
  • Trying to get five yes’es from the prospect
  • Putting on pressure when someone says “no.”
  • Yelling at the prospect.

However, telemarketing can be defined in another way:

  • Professionally calling on a list of prospects that have a high probability of NEEDING what you have to offer.
  • Diligently creating a criteria for the target audience that could best be helped.
  • Starting out saying, “Hope I didn’t catch you at a bad time…”
  • Truly caring about the person on the other end – and your voice shows it.
  • Asking questions that help you determine if you can serve a need or not.
  • Kindly leading the prospect to say “yes” or “no” whichever is in THEIR best interest.
  • Thanking them for taking the time to take your call.

There is a difference, isn’t there!  One will never be successful… not in the world of today.  The other has a good possibility of being successful depending on what industry and what products/services are provided.  Poor telemarketing should be a thing of the past.  Sincere efforts to help solve business’ problems will always be a great part of a marketing plan.

Would you like to determine if your product/service is a good candidate for telemarketing?  Please call us at (815) 692-3710 or email us below.

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