Please Your Prospects for Successful Lead Generation

Posted by Helen Steidinger on Thu, Mar 29, 2012 @ 10:19 PM

Today we had dinner at a nice restaurant on our way to a meeting in Nashville.  We found this restaurant online through www.Restaurant.com

As you may know, restaurants can sell gift certificates on this site at discounted prices.  Every once in a while we check this site to experience something new!  We found this restaurant, Cumberland Grille, in Clarksville, Tennessee and it appeared to be locally owned and had a nice menu.  In checking out their website, we pretty much had our dinner choices made before we even got to the restaurant!  The menu descriptions were scrumptious and well defined.

Mary Beth had Grilled Salmon on a bed of rice, and I chose the Monterey Chicken which was topped with onions, mushrooms, and Monterey Jack cheese… delicious!  Each was served with a choice of soup or salad and a melt-in-your-mouth dinner rolls, plus one side.

Since both of us are attempting to eat “healthier” we chose their grilled vegetables as our side.  As we were waiting for our dinners, I saw a waitress serve another table – what I thought looked like – fried dill pickles… something I love!

We had already ordered our main course…when it came, it was very well presented and beautiful.  Our meals were delicious!  As we talked, we asked the waitress for another look at the menu to check out the desserts.

Mary Beth decided to take the brownie dessert topped with ice cream and chocolate sauce, and could not forget the fried dill pickles… so guess what?!  I ordered my appetizer for dessert.  Yummmmm!  Bottom-line… we enjoyed our experience immensely.

We had a friend that lives in Clarksville, and Mary Beth thought of it to purchase a gift certificate for him and his family.  (not from the discounted site, but straight from the restaurant at full price)  She completed this transaction before we left. We thanked the waitress and told her we wish Cumberland Grille would be in our area.

What does all of this have to do with successful lead generation?

1.)  In today’s world, it is critical to have a great online presence.  Providing your prospects with the information they need and are looking for will give them a good experience.  Just like the Cumberland Grille’s website drew us to their place, your website should draw your prospects.  It wasn’t the “look and feel” of the site as much as the information it contained.

2.)  Give your prospects some value before you even know them.  We purchased the discounted gift certificate from the site.  It was a real value!  This was the reason we tried Cumberland Grille instead of the 100’s of other choices we had.

3.)  Successful lead generation will generate referrals.  Just like purchasing the gift certificate for our friend – a referral to Cumberland – your prospects and clients will refer you, tweet about you, and talk about you – just for doing the right thing.

Reply to this if you had any good experiences recently!

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