Need Rain? – Take a Look at Your Lead Generation Techniques

Posted by Helen Steidinger on Fri, Apr 13, 2012 @ 12:35 PM

raindropsIt seems that many of the areas of the country need rain… literally.  Here in Central Illinois, we had such a mild winter with very little snow.  Now, this spring, we have had almost no rain.

Coming from a family of farmers, we are wondering if there will be enough moisture for the corn and soybeans to grow… we’ll hope and wait and see!

From a business perspective… do you NEED RAIN?

Most often, some time during business cycles, we all need MORE rain.  Some companies have assigned “rainmakers” – most often these people are sales and marketing folks – responsible for business lead generation.

Let’s take a look at some ACTIVITIES to identify some specific lead generation techniques that could potentially “make rain!”  There are ideas all over the place… we just need to look and ask.

1.) Survey some prospects about their PAIN POINTS and CHALLENGES

2.) Brainstorm with other employees for specific ideas

3.) Talk to sales people in your company (and complementary companies) for their ideas

4.) Go online and read industry blogs for ideas (this blogs contains A LOT of ideas)

5.) Ask some questions on a forum

6.) Join a LinkedIn group that pertains to lead generation in your industry

Do you need some help?  Feel free to contact us… we can even schedule a complimentary 20 minute consultation call!

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