How to Make Rain with Lead Generation Campaigns

Posted by Helen Steidinger on Thu, May 24, 2012 @ 02:44 PM

You might be asking what does “making rain” have to do with lead generation campaigns?!

As a follow up from last week’s blog post… we needed rain badly.  Thankfully, Sunday we got a half inch on some of the farms, less on others.  At least we got some rain!Make Rain-More Leads

But guess what!  Here it is not even a week later, and we REALLY need rain again.  Does this remind you of B2B lead generation?  Always need more leads.

It is fun for me to compare RAIN with LEADS.  Having grown up on a farm, my heart is still there (at least a little bit.)  I still get concerned when it gets dry and there are acres and acres of corn and soybeans hurting badly.

Unfortunately, (or maybe fortunately) there is little farmers can do to make rain.  Contrary-wise, there is a lot most of our businesses can do to “make rain!”  It is called “lead generation.”

Last week we talked about some lead generation techniques using surveys.  This is a unique form of lead generation that can yield results quickly.

We will soon be releasing a case study about a campaign we just completed for one of our clients.  They received 64 potential leads from one short campaign.

Stay tuned to learn how this company:

  • Sharpened their knowledge about the market they wanted to attract
  • Filtered out possible leads that had a mind-set bent toward the usage of their product.
  • Created a situation where dozens of leads were expecting a call back
  • Made some sales within a few weeks from the first call

This was accomplished using the survey technique.  Some key points for success when using these lead generation techniques are:

  • Be sincere in your effort to help
  • Stay natural – be yourself
  • Show value

If you would like to learn more about this specific form of lead generation or want more details about this campaign, please reply to this email or call us at (815) 692-3710.

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